After creating your blog, strategies to increase blog traffic come to the point where you wonder how to get people to read what you write. Your blog will not generate readers and potential customers by just sitting there doing nothing.
It’s time to create exposure and results; the only way to happen is if you drive targeted traffic or readers to your site.
Proven Strategies to Increase Blog Traffic
Here are ten proven strategies to get blog traffic for your site.
1. Create Quality Content that Matters
When just starting blogging, it’s easy for people to think about how many views their blog traffic will generate. But the only thing they should think about is whether what they are writing is actually of any value or not. If it isn’t essential, people aren’t interested in reading it no matter how many times you advertise it.
Use your blog as an educational source so people can gain something from what you share with them instead of expecting the advertising income to roll in. You don’t want to bite off more than you can chew, so start with one topic and get better at it.
People will remember you for your content rather than how loud you can shout about it. Having more time to create content people care about is the best strategy to succeed as a blogger and drive blog traffic.
2. Guest Posting
Guest blogging has always been one of the most effective ways to get blog traffic to your website. You can use it differently, but the gist is to post on other people’s blogs and allow them to do the same for you.
If you host guest bloggers, two benefits come from that:
- You expose another blogger who may have a more significant following that you can benefit from.
- Your blog gets a fresh perspective, and it is usually more interesting to read something written by someone else instead of yourself. This is not always the case, but that usually is how guest bloggers are perceived in most cases.
3. Social Media Shares
Your posts might get viewed, but are they being shared? There are many social bookmarking sites where you can submit your blog posts for more exposure. Using these services is pretty simple if you have already set up accounts on the various platforms.
For Facebook, this plugin called Add This, which you can install to allow people to share your content easily. Twitter cards allow your blog posts to get shared on Twitter with a simple plugin.
These are some of the most effective ways to generate blog traffic using social media sharing, but you need to ensure that these plugins and tools are installed if you want them to work correctly.
4. Blog Networking
If there is one great thing about blogging, it’s the fact that so many people are involved.
This means that you can meet and interact with other bloggers in your niche to form a network that will help all of you get more exposure for your blogs. You can share posts on each other’s social media pages and offer blog traffic to each other.
With a bit of trust and effort, you can create a community of bloggers who will share each other’s content on their social media pages and also help promote blog posts.
5. Quora Posts
Quora is an online discussion platform that attracts people who like to ask questions and get answers. This makes it the perfect place to get blog traffic for your website if you know how to use it.
Your primary goal when posting on Quora should be to give people answers to questions they may not know and can’t find on Google (because that’s what Quora is all about). However, it doesn’t hurt to give a few helpful links to your blog posts if they are relevant.
Many overlook advertising to get more blog traffic because they don’t understand how it works.
When you buy ads on other websites, you put their ad space up for sale and receive a payment if people click on the link that takes them to your website. They will pay you every time someone clicks your link if you use a pay-per-click (PPC) ad, which is basically how it works.
You don’t need to worry about your ads not getting clicked because they will charge you more for each click. You can also control the amount of money you spend per day to ensure that you don’t go overboard with your ad spending if you don’t have much money to invest at the start.
Be as specific as possible when placing ads because this will ensure that people who visit your blog are interested in what you offer instead of wasting your time and money.
7. Content Upgrades
I’m sure you have seen websites display a similar popup containing a message that offers users something specific in exchange for an email address. This is basically what content upgrades are, and they can be incredibly effective in increasing your blog traffic using this strategy correctly.
By offering people a valuable piece of information in return for their email address, you give them more incentive to visit your blog. If you can get their email address, you can market to them again in the future, so you will get more people on your email list while getting more traffic at the same time.
You don’t necessarily need a popup for this because many different content upgrades are available, but you will need to know which promotion is the best option for your blog traffic.
8. Link Building
Link building is one of the most effective ways to get blog traffic if you have many people linking to your website.
This means that you will need to focus on getting other websites and blogs to link back to your website so that more people can click on your links. It would help if you did this by providing helpful content relevant to the audience you are trying to reach.
There are also many strategies that you can use for link building. Some of the most effective ones include using social media, blogging, and making friends in your industry.
9. Email Marketing
If you want people to visit your blog, it may be a good idea to start thinking about using email marketing to get them there.
If you use this strategy, you can send an email containing a link to your blog post directly into someone’s inbox, which is exciting because it cuts through all of the clutter people have in their mailboxes.
This means they are much more likely to click on the link you send them if they open their email. There are many ways to use this strategy to increase your blog traffic, but I suggest you try using it at least once before disregarding it as an option.
If your email marketing service has the functionality available, I suggest testing out autoresponders because these are incredibly powerful when used correctly.
10. Publish more often
The most important thing you will need to do when trying to increase traffic to your blog is to publish more often.
The easiest way to achieve this is by simply creating more content to have something new and valuable on your website that they can read instead of visiting another. It would help if you gave people a good reason to visit your blog instead of other websites because otherwise, they wouldn’t come back.
Creating a blog and getting traffic to it is tricky, but if you follow these proven strategies, I’m sure you will begin to see your blog traffic increase. This can be especially helpful if you are starting because SEO takes time, and the sooner you begin to work on growing your blog’s traffic, the sooner you will start seeing results. Good Luck!